9.00 - 10.00 am GMT:  As a result of joining this event, you will know how to implement mutual success plans, which will enable you to accelerate opportunities, secure stakeholder alignment, and deliver measurable outcomes for your customers

Recommended audience

Sales leaders, managers, and experienced salespeople in complex B2B environments, particularly those managing high-value, multi-stakeholder opportunities where achieving customer outcomes is critical

Type of audience

UK and International

Description

In complex B2B sales, traditional close plans often fall short. They tend to be internally focused, rarely shared with the customer, and typically end once the order is signed. In this session, we'll explore a more powerful approach: Mutual Success Plans. These are co-created with the customer, aligned around their desired business outcomes, and remain relevant long after the contract is signed. You'll discover how mutual success plans transform the dynamic between buyer and seller, helping both sides stay focused on value and outcomes. This session blends proven principles with practical tools and real-world experience, enabling you to apply mutual success plans immediately in your most important sales opportunities.

Key takeaways

• A clear understanding of the difference between close plans and mutual success plans
• Practical guidance on how to co-develop mutual success plans with customers
• A framework for applying mutual success plans to accelerate deals and ensure customer outcomes

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Bob Apollo, FF.ISP, Founder, Inflexion-Point Strategy Partners

Bob Apollo is the founder of Inflexion-Point Strategy Partners and a recognised expert in complex B2B sales and Outcome-Centric Selling®. He specialises in helping sales leaders and their teams in scale-ups and in the entrepreneurial business units of established corporates to compete more effectively in high-value, multi-stakeholder B2B environments.