1.00 - 1.45 pm GMT:  As a result of joining this event, you will know how AI can weave into every part of an organisation, which will enable you to lead change with clarity and make smarter decisions that drive real impact

Recommended audience

• Senior leaders and executives looking to understand how AI can shape strategy and culture.
• Marketing leaders and teams exploring how AI can enhance creativity, campaigns, and customer engagement.
• Change managers and transformation leads guiding organisations through digital and cultural shifts.
• Innovation and strategy professionals seeking practical ways to embed AI across the business.
• HR and people leaders navigating the human side of AI adoption and organisational change.

This event is for leaders, marketers, and change-makers ready to integrate AI across their organisation, drive transformation, and make confident, ethical decisions.

Type of audience

UK and International

Description

Navigating AI within an organisation - Integration, management and ethics

Artificial Intelligence is no longer a distant vision, it's the engine reshaping how organisations think, create, and compete. But with every breakthrough comes a challenge: how do we harness AI's potential without losing sight of clarity, trust, and human purpose?

This session explores the practical art of AI integration, embedding intelligent systems into workflows, decisions, and strategies, while tackling the bigger questions of transparency, fairness, and accountability.

Together, we'll unravel how to manage AI responsibly while still unlocking its power to accelerate innovation and sharpen strategy. More than technology, this is about culture: building environments where AI fuels creativity, strengthens decision-making, and drives lasting impact. Step inside the conversation shaping how organisations truly thrive in an AI-powered future.

Key takeaways

• Integrating AI with Purpose: Discover practical strategies for embedding AI into workflows and decision-making while maintaining clarity, trust, and transparency.
• Leading Ethical AI: Explore how to build fairness, accountability, and integrity into AI adoption, ensuring its use aligns with long-term values.
• Driving Organisational Change: Learn how to lead change management across the whole organisation as AI reshapes traditional structures, processes, and culture.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Presenter

Robyn MacMillan, Tutor & Course Developer, Oxford Professional Education Group

Robyn MacMillan is thought leader with deep expertise up to PhD-level research, our speaker combines academic insight with practical experience. Passionate about unlocking AI’s potential, they emphasise that true value comes from understanding, not hype. Obsessed with making advanced technology accessible, they help organisations and marketers harness AI with confidence and clarity.