How to make your remote selling presentation memorable:  Carmen Simon, cognitive neuroscientist and Chief Science Officer, Corporate Visions

AGENDA

Research shows that 90% of what is delivered in presentations will be forgotten after 48 hours. This is an eye-opening statistic, considering the time and effort spent by most organizations creating presentations, proposals, meetings, and other business content types. So how can people act on your message if they don't pay attention and only remember a tenth of it? How do you even know which tenth they’ll remember? And how do you convince people to change behavior when there are so many distractions and opportunities to disengage, particularly in remote selling situations?

Key takeaways:

• Why most virtual sales presentations are forgettable
• How to combat multitasking, which most remote attendees plan to do while attending your pitch
• Three practical techniques to make your message memorable even when you’re not in the same room with your prospects

About the presenter:

Carmen Simon is a cognitive neuroscientist and the Chief Science Officer at Corporate Visions, a company that helps sales and marketing teams to create memorable content. Her most recent book is called Impossible to Ignore and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action.

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