APS News and Opinion

News and Opinion

 

Introducing the Institute of Sales Professionals

Thursday 24 June 2021

Today, we are proud to launch the Institute of Sales Professionals (ISP), a single, united voice for the entire sales profession.

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Announcing the Emerging Professionals Network

Thursday 24 June 2021

In another first for the sales industry, the Institute of Sales Professionals is pleased to announce a new initiative to support people at the start of their selling career.

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APS launches expert panel to lobby government on B2B sales

Wednesday 19 May 2021

A panel of business experts has been set up by the Association of Professional Sales to bring B2B selling to the attention of MPs and ministers.

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APS gets approval to assess key business apprenticeship

Monday 17 May 2021

For the first time, the Assocation of Professional Sales (APS) will be assessing apprentices working in business development, not just sales.

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Safestyle UK wins industry first for commitment to ethical selling

Thursday 29 April 2021

Safestyle UK, the windows and doors company, has become a market leader in its campaign for professional, ethical selling

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How to save valuable time, and focus on people who will buy

Friday 23 April 2021

The clock is ticking, so manage your time by perfecting the art, and science, of qualification.

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From connections to customers: social media can boost the way you sell

Wednesday 24 March 2021

For complex business-to-business purchases, a buyer needs more than a brochure; they need a connection with a skilled, knowledgeable salesperson and social media provides that opportunity, says Adam Gray, co-founder and head of intellectual property at DLAignite.

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Sales industry united: APS merges with ISM

Thursday 18 March 2021

The Association of Professional Sales (APS) is merging with the Institute of Sales Management (ISM) to form a single, unified membership body for the sales profession.

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MPs publish major report on selling for Covid-19 recovery

Tuesday 9 March 2021

MPs on the All-Party Parliamentary Group for Professional Sales have published a major new report on the vital role that B2B selling must play in the UK’s recovery from recession.

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Supercharging Sales: read the full parliamentary report

Tuesday 9 March 2021

Inquiry report by the All-Party Group for Professional Sales says B2B selling is key to the country’s economic recovery from the Covid-19 pandemic. Report in 100 words: page 5. Executive summary: pages 6-8

Read the full report

Covid-19: the selling challenges and solutions facing the UK

Tuesday 9 March 2021

Mark Pawsey MP writes: "As a former B2B salesman, I know the UK wouldn’t function without business-to-business selling, which is a huge part of the economy."

Read Mark's report foreword

MPs focus on B2B selling skills for Covid-19 recovery

Monday 8 March 2021

An MP-led inquiry is warning more needs to be done to recruit and train people with strong business-to-business selling skills to drive the economy out of the Covid-19 recession and find new global trading opportunities.

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Fellowship Of Association Of Professional Sales - Senior Leadership Development

Friday 05 March 2021

 

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APS launches new venture to support sales professionals in Asia

Wednesday 17 February 2021

The Association Of Professional Sales is moving into an important new phase of its work in Asia Pacific and Japan strengthening its support for professional salespeople across the region. Leading this important venture is our new Managing Director, APS Asia, Zeenath Kuraisha.

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How will the APS support my learning journey during 2021?

Thursday 11 February 2021

In sales we are busy people, so finding the time to learn new insights or skills can be a challenge. But, if we are to remain effective and up to date, then finding the time to learn is critical to our success.

We know that when someone chooses their own learning topics (known as self-directed learning) they get the greatest benefit. So, click on the attached link, feast your eyes of the topics coming up over the next few months and sign-up to join those events which matter to you.

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It’s the people stupid…

Friday 05 February 2021

In this article we consider the importance of salespeople being a key differentiator in an increasingly challenging marketplace. In particular the author reflects upon his own experience and the importance of self-directed learning. To learn more click on the link below.

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How can you make your sales organisation more resilient?

Monday 01 February 2021

You may have missed our article about organisational resilience originally published by Cranfield University and APS in May 2020. Back then, many people thought that by the end of year the crisis would be a distant memory. Yet, here we are at the beginning of 2021 and sadly that is not the case.

The topic of resilience continues to be raised as something which is front of mind for sales leaders. So what can you do? We would urge you to click on the link and spend 15 minutes reading the article. It looks in detail at organisational resilience and shares ideas on how to increase your company’s resilience

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Successful selling in the next phase of the pandemic

Monday 01 February 2021

How do we successfully keep selling while the virus continues to disrupt businesses and people across the world? To hear what the APS thinks, click on the link below.

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Royal Caribbean wins new sales award

Friday 23 October 2020

In a clear commitment to ethical selling, a new cohort of salespeople at Royal Caribbean Group have won our industry-leading Investor in Sales Award.

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Royal awards triumph for APS members

Friday 21 August 2020

Two corporate members of the Association of Professional Sales have been named winners of the prestigious Princess Royal Training Awards 2020.

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First apprentices qualify in major step for professional selling

Tuesday 7 July 2020

A group of young salespeople have become the first to complete a new, nationally-recognised apprenticeship in sales. Their success leads the way for thousands more to follow.

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Better together: how alliances matter even more during Covid-19

Thursday 25 June 2020

Alliances between companies can develop markets, build value and profits, and now more than ever, those partnerships can give new impetus in challenging times.

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Good leadership begins with a long look in the mirror

Tuesday 23 June 2020

Kick the habits of bad leadership and transform your team's wellbeing and productivity. Why understanding your impact as a leader, and measuring it, is vital for your business.

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MPs and sales leaders to discuss professional selling post lockdown

Monday 22 June 2020

The All-Party Parliamentary Group for Professional Sales is holding an online meeting on Tuesday 23 June to discuss selling challenges and opportunities after lockdown:.

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Business collaboration to keep you selling in a crisis

Thursday 18 June 2020

When business is tough, key allies can help you not only survive, but thrive. How successful collaborations could boost business through the coronavirus crisis.

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What buyers really care about during Covid-19

Friday 5 June 2020

Veteran buyer tells sellers the best ways of understanding and handling procurement priorities during the coronavirus crisis.

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Advice for the seller in search of a 100% win rate

Thursday 4 June 2020

How do you know it’s time to walk away from a client? Lively chat on the subject of “qualifying out” was one of the highlights of today’s APS webinar titled Understanding The Customer.

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Money, money, money.. is this the best way to motivate a salesperson?

Thursday 4 June 2020

In this article, the second in a series busting the myths of sales leadership, Andrew Hough, chief executive of the Association of Professional Sales (APS), challenges the common perception that salespeople are simply driven by how much they earn.

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Busting myths of sales leadership

Thursday 28 May 2020

In the first of a new series of articles which challenge the myths of sales leadership, Andrew Hough, chief executive of the Association of Professional Sales (APS), explains why we need to solve today’s problems, not yesterday’s, to build a professional sales force.

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Cross-selling and up-selling to maximise revenue

Tuesday 26 May 2020

Winning new business with new clients is four times more difficult than securing repeat business with existing clients. Learn how up-selling and cross-selling will make the most of business opportunities that are already available to you.

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Virtual selling: how to keep your customer engaged

Tuesday 19 May 2020

Locked in the middle of the coronavirus crisis, and working from home, it is even more important to understand your customer and your technology to keep you connected and selling.

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Communicating with sales teams working at home

Friday 15 May 2020

Up to 45% of businesses are planning not to go back to full-time office-working, according to a new survey. This is how Telefonica O2 has developed new channels of communication to keep sales teams informed, productive and entertained.

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UltraCreativity: making the impossible, possible

Tuesday 12 May 2020

For Sonja Piontek, a global keynote speaker on “UltraCreativity”, the coronavirus crisis presented an opportunity to make the impossible possible: writing a bestseller in a week.

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Salespeople should continue to work from home

Monday 11 May 2020

The Association of Professional Sales (APS) is backing government efforts to inject energy into the economy and is advising sales businesses to continue working from home as the best way to support this initiative.

Read our latest advice

Online meetings: keeping your audience engaged

Wednesday 6 May 2020

Do you get bored in online meetings? You're not alone. It comes as a shock to learn how much shorter people’s attention spans are in online meetings than face to face.

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Four phases of sales recovery to reach a new normal

Tuesday 5 May 2020

To become trusted partners in a time of change and upheaval, sellers must be inquisitive and demonstrate customer-centric behaviour, while companies need to show a sense of purpose that goes beyond revenue-making.

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To sell is still human, so is leadership

Friday 1 May 2020

During this extraordinary crisis, when fear and panic can set in, sales leaders need to develop a heightened understanding of the emotional needs of their commercial teams to help their business survive.

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Working productively at home (I'm getting there!)

Wednesday 29 April 2020

As the weeks in lockdown have rolled on, some people have found their rhythm and been able to work productively at home. The majority of us, however, are still often challenged by remote working.

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Making your remote presentations memorable

Wednesday 29 April 2020

How to grab the attention of a customer when they are not in the same room and your sales presentation has to take place remotely.

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APS strategic partnership with Competitive Edge

Monday 27 April 2020

The Association of Professional Sales (APS) has formed a new strategic alliance with the learning and development specialists, Competitive Edge.

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APS campaigns on sellers’ pay during Covid-19 crisis

Thursday 23 April 2020

A leading MP is joining the campaign by the Association of Professional Sales to protect the pay of sellers across the UK during the Covid-19 crisis.

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Starting a sales conversation during lockdown

Wednesday 15 April 2020

Four out of 20 businesspeople who receive an unthreatening, friendly message on LinkedIn are likely to accept your invitation to have a 15-minute chat. Here are some tips for success.

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Keeping sellers safe and selling

Thursday 26 March 2020

We know this crisis is tough and unsettling, so we are hosting a series of free webinars to keep you safe, and selling. Please join us.

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Covid-19: Working at home with energy and focus

Tuesday 24 March 2020

Life and work have been turned upside down, but with a good plan working from home will help you tackle challenges you may have been putting off.

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Adapt quickly and use technology to combat the impact of Covid-19

Tuesday 17 March 2020

The Association of Professional Sales is urging businesses to adapt quickly and embrace technology to keep sales activity moving.

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Natterbox wins award for sales ethics and career development

Monday 9 March 2020

Congratulations to APS partner Natterbox whose sales team have been recognised for their commitment to ethical selling and continuous professional development.

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Pay360 by Capita wins ethical selling award

Thursday, 27 February 2020

Congratulations to the sales team at Pay360 by Capita who have gained the coveted APS Investor in Sales award for their commitment to their customers through ethical selling.

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MPs form new all-party group for professional sales

Tuesday 11 February 2020

Sales leaders have met MPs at Westminster to launch a new-look parliamentary group, focused on professional selling.

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Full list of news stories from the APS

To see a list of news articles from the APS click on the link below.

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