Venue / Location: Hilton Birmingham Metropole (Arden Suite), The NEC Birmingham, Pendigo Way, BirminghamB40 1PP : Register your interest for this live event by clicking the registration button below

Venue / Location

Hilton Birmingham Metropole (Arden Suite), The NEC Birmingham, Pendigo Way, Birmingham B40 1PP

Hilton Birmingham Metropole, (Arden Suite)
The NEC Birmingham,
Pendigo Way,
Birmingham
B40 1PP

Hilton Birmingham Metropole is situated next to the NEC.

Parking is available on site with a charge of £9 per car: Delegates to enter code XUIGN at the reception portal on the day of the event to get parking at £9..

Travelling by car:

Exit the M42 at Junction 6 and head for the large roundabout.
Take the fourth exit if you're travelling south, or the second exit if you're travelling north, onto South Way.
Take the second left turn onto Pendigo Way and follow the road.
At the roundabout take the first exit to continue onto Pendigo Way.
Follow the road and the hotel will be on your right.

Travelling by Train:

Birmingham International Railway station is located just minutes from Hilton Birmingham Metropole which is situated next to the NEC.

Recommended audience

• L&D Professionals
• HR Business Partners
• Apprenticeship Managers
• Sales Professionals
• Recruitment Specialists
• Business and Retail Managers

Agenda

• 09.00 am: Arrival, breakfast and networking
• 09.30 am: Introduction and focus of the conference
• 09.35 am: Keynote session 1 with Sarah Cripps
• 10.10 am: Keynote session 2 with Tony Elvin
• 10.40 am: Coffee and networking
• 10.55 am: Keynote session 3 with Patrick Joiner
• 11.25 am: Keynote session 4 with Amina Hussain
• 11.55 am: Keynote session 5 with Michelle Jarvis and Matt Swarbrick
• 12.25 pm: Wrap up with Barry Hilton
• 12.30 pm:  Close

Description

Multiple challenges are forcing many businesses into short-term, lowest-risk decision making. Some organizations are bucking this trend and recovering far quicker. The conference focuses on sharing their successes and best practice in finding, motivating, developing and retaining the best talent base across your team. Our expert panel is willing to share its successes and experiences. Whether you are responsible for finding, training, motivating, retaining or leading the talent pool which aims to put your organization back at the top of its market, you will gain ideas, insights and shortcuts from this deep dive into making success the norm in the contemporary business climate.

Key takeaways

• How to win the War for Talent.
• Best practice sharing for employee re-engagement, development and retention.
• Clarity on what is best fit for your organization – commercial training, qualifications or apprenticeships.
• Insights into current development trends.

CPD Points

ISP Members can log 4 CPD points after attending

Presenter

Barry Hilton, subject matter expert on Level 4 Sales Apprenticeship

Thirty-three years of experience, twenty-two of those selling and leading client projects with Mercuri, has made Barry a sought after Subject Matter Expert in Sales. With over 2,000 days of delivery experience, he has worked in most sectors and on five continents conceptualising and managing sales growth programmes for clients. His current role focuses on distilling Mercuri's expertise into the ground breaking Sales Executive Level 4 Apprenticeship qualification. Through intimate knowledge of the standard and the EPA criteria, Mercuri has crafted the content around learner needs whilst maintaining focus on the commercial realties facing employers. Barry's perspectives on how best to utilise the massive opportunity offered by this qualification is much sought by both learning professionals and resource owners.

Panel Members

Patrick Joiner, MD of the Institute of Sales Professionals

• Highly experienced facilitator, coach and trainer
• Specialising in sales, sales management, leadership and customer service
• Experienced sales professional and sales leader
• Worked across many sectors and global markets
• Highly facilitative and engaging trainer

Patrick Joiner has more than 30 years' experience working in the sales profession. After more than 10 years in sales and sales management in the publishing and exhibitions sectors, he spent 7 years as Chief Executive of The Institute of Sales and Marketing Management. For the last 16 years he has worked as a trainer, facilitator and coach, specialising in sales, sales management, and leadership. He has designed and delivered development programmes for companies across a wide range of sectors in more than 20 countries world-wide. A self-confessed 'sales geek' he keeps himself abreast of the latest research in sales force effectiveness and sales best-practice which he shares with his clients in highly pragmatic, interactive, and stimulating development programmes. His focus is on providing delegates with proven tools and approaches and challenging them to find ways to put them into practice when working with their customers. He was appointed MD of the Institute of Sales Professionals in September 2021.

Tony Elvin, General Manager at Touchwood Shopping Centre in Solihull

Tony has a rich and varied business background, spanning hospitality, leisure and now retail, working in and operating health clubs, bars, restaurants, family entertainment centres and hotels. He also runs his own events business, The Wine Events Company, hosting tastings, pop ups, collaborations and dinners across the region. Tony is an active ambassador for the region, President for the Solihull Chamber, Deputy Chair for Solihull BID, Board Member of the Midlands Retail and Hospitality Forum, Head Judge for the Midlands Food, Drink and Hospitality Awards, Birmingham Awards and the Midlands Education Awards, Board Member for Solihull Shopmobility and the Solihull Employment and Skills Board whilst also representing retail for the WMCA Economic Impact Group.

Michelle Jarvis, CMI

Michelle's experience in building relationships with important organizations has given her a unique insight into the challenges currently being managed by leadership teams across all industry segments. This real-time, frontline position provides perspective with both breadth and depth and will be invaluable to participants at our conference.

Matt Swarbrick FCMI, Director of Partnerships, CMI

As Director of Partnerships Matt brings a panoramic overview of the contemporary response to the breakneck speed of change in every industry compounded by covid. Matt commented "The leaders of the future are more important than ever. We are moving away from office based jobs with more people working from home, BUT most importantly, a move towards greater inclusion and understanding of diversity within the workplace".

In an interview with our CEO Ann Francke, Andrew Hill (award winning columnist for the Financial Times) stated that "the role of management is shifting so the human qualities of management have become more important". Andrew pointed out what he calls the four C's: Clarity, Connection, Collaboration and Compassion. These are all skills that every manager should have but are now crucial for every leader today. It is a great reminder of the values of being a manager and leader of any team, not just for today but in the future.

Sarah Cripps, Founder of Salad Skills

Sarah founded Salad Skills, an apprenticeship recruitment and consultancy business in 2012. During lockdown, when the recruitment side went very quiet, Sarah felt a new sense of balance and was curious to see if other business professionals were experiencing the same. From her research many cited innovation, gratitude, changed habits and balance too. The Big Balance Theory podcast was launched in November 2021 and each month a business professional opens their heart and mind to share their lockdown journey. Each interview offers an inspiring insight into new ways of working and living.

Amina Hussain, Co President of Asian Business Chambers of Commerce.

Amina Hussain is a multi-award-winning specialist in forensic accounting, taxation, and practice accounting. She is the founder and director of SME Outsourcing, an accountancy firm in Birmingham, and is the first British-Bangladeshi to become the Vice President of the Asian Business Chambers of Commerce which is part of the Greater Birmingham Chambers of Commerce in 34 years.

She has over 24 years of experience in accounting, finance and insolvency previously working for KPMG in their Corporate Restructuring Department. Amina provides business advisory services locally and internationally and during the pandemic, she offered a voluntary service to all local businesses supporting them with claiming furlough and business loans and grants.

Amina was named one of ten Leading Businesswomen of 2021 by the CIO Times International. She won the Signature Awards Businesswoman of the Year in 2019 and the British Bangladeshi Entrepreneur of the Year Award in 2020.

As a mentor and coach, Amina guides young people on their future career paths in all business sectors. Amina is currently setting up an accounting academy to provide education, training, and qualifications to young people to gain employment opportunities.

She has also recently joined The Leaders Council of Great Britain and Ireland where she is able to participate in conversations and take part in round table discussions which are heard at parliamentary level to make potential changes to UK government policies and legislation such as taxation policies.